Reset. Restart

We know this is a difficult time for small businesses and business owners. That’s why we are delivering a dedicated programme to support SMEs which can be accessed remotely, wherever you are.

Open to all business owners, especially those in the first years of trading, our Reset Restart programme is here to help you transform, future-proof or grow your business through the COVID-19 pandemic and beyond. Join one or more of our webinars below for practical, jargon-free training and advice. Network with other entrepreneurs and receive further support from the webinar programme at the Business & IP Centre at the British Library.

Business & IP Centre Network, Reset. Restart logo - British Library

Mentoring

During the Reset. Restart programme we are offering business mentoring through our partner Ruth Roan of Building Business. Please contact bipc@northamptonshire.gov.uk

Webinar Programme: 

Reset. Restart: branding for start-ups

Branding is too easy to overlook when you’re starting out in business. You find a good enough logo, you like the colours, it does the job! But does it? Branding is more than your logo, your website, your social media posts. It’s about connecting on a personal level to the right people. A consistent, intentional and powerful brand will transform your business.

Delivered by Trudie Avery of Avery Creative

​Date​Time
​2 February 2021​10am - 12noon
Book onto Reset. Restart: branding for start-ups webinar

Reset. Restart: your digital marketing strategy

What is a digital marketing strategy? Why is it important? We will explore the key elements of a strategy and discuss how it applies to your business. The session will help participants start to build their digital strategy foundations focusing on objectives, audience, key messages, buyer journey and metrics. We will provide a digital channel overview looking at what is the best way to reach your audience and communicate with them effectively?

Delivered by Susie Mitchell of Florence and James Marketing Consultancy

​Date​Time
​Coming soon!​10am - 12noon
Book onto Reset. Restart: your digital marketing strategy webinar

Reset. Restart: who are your customers?

Learn about our library subscription business databases for help researching your business idea and market. We pay so you don’t have to! These resources will help you answer questions like, is there a market for my business idea and who will buy my product or service? We will be looking at the following resources:

  • Cobra
  • Mintel
  • IBIS World
  • Frost and Sullivan
  • Newsbank

Delivered by Business & IP Centre Northamptonshire

​Date​Time
​Coming soon!​10am - 11am
Book onto Reset. Restart: who are your customers webinar

Reset. Restart: re-branding for SMEs

There are several good reasons to rebrand your business, but ‘because it feels like a good idea’ isn’t one of them. There are also several ways to rebrand and not all of them include re-designing your logo. When is it good to rebrand? What is entailed in a rebrand and what is best left alone? How do you know when you have a strong brand?

Delivered by Trudie Avery of Avery Creative

​Date​Time
8 February 2021​10am - 12noon
Book onto Reset. Restart: re-branding for SMEs webinar

Reset. Restart: your financial resilience

Does your business have enough cash to survive? We will be demonstrating how cash flow management can help you get a grip of your finances and we will be showing you how to do a cash flow forecast to help your business survive. We will be giving you tips to help improve your cash flow and your financial resilience so you can trade out of COVID-19 pandemic.

Delivered by Kim Parry of CFW Chartered Accountants & Business Advisers

​Date​Time
12 February 2021​10am - 12noon
Book onto Reset. Restart: your financial resilience webinar

Reset. Restart: optimise your website and SEO

This webinar will provide an overview of why your website it so critical at this time, especially if you have pivoted to selling online plus key things you must do to ensure your website is firing on all cylinders. we will be providing top tips of how to quickly maximise your success.

Delivered by Susie Mitchell of Florence and James Marketing Consultancy

​Date​Time
Coming soon!​10am - 12noon
Book onto Reset. Restart: optimise your website and SEO webinar

Reset. Restart: your emotional resilience

Don’t compare and despair, model and aspire instead. We will be taking a look into what emotional resilience is for you and to understand how and why it may differ from other people that you know. We will be learning tools and techniques that can be applied in your home life and work life including how to not focus on the self-talk that holds you back – create resourceful emotional states. Uplift and reset-restart your business mojo!

Delivered by Charlotte Green Director of Specific Learning and Coaching

​Date​Time
16 February 2021​10am - 12noon
Book onto Reset. Restart: your emotional resilience webinar

Reset. Restart: logo design top tips

When you’re starting out in business there’s not always the budget to go to a professional designer and get a logo, but there are a few things that you should know before you either do it yourself, or get your hairdresser’s nephew who has an Art ‘A’ level to do it for you. It’s a crucial part of your brand DNA and it should reflect many things about your company in a very succinct, easy to remember mark.

Delivered by Trudie Avery of Avery Creative

​Date​Time
​19 January 2021​10am - 12noon
​17 February 2021​10am - 12noon
Book onto Reset. Restart: logo design top tips webinar

Reset. Restart: your social media success

In this webinar we will provide an overview of the current social media landscape and each platform, discuss social media objectives and what success looks like. It isn’t all about followers and engagement! We will showcase best practice examples across platforms of businesses that are successful and why, using little budget. We'll also provide clever hints, tips and key tactics to help you maximise success and grow quickly.

Delivered by Susie Mitchell of Florence and James Marketing Consultancy

​Date​Time
​20 January 2021​10am - 12noon
Book onto Reset. Restart: your social media success webinar

Reset. Restart: peer to peer networking

Hosted by Business and IP Centre Northamptonshire and delivered by Susie Mitchell of Florence and James Marketing Consultancy.

​Date​Time
​21 January 2021​10am - 12noon
​25 February 2021​10am - 12noon
Book onto Reset. Restart: peer to peer networking

Reset. Restart: top content marketing tips

This webinar will provide a detailed focus on content marketing and maximising the use of it. What content should you be using or posting? How do algorithms react to certain content and how to repurpose content and make it work harder for you? We'll also be looking at where you can create content cheaply and professionally as well as content apps for specific channels.

Delivered by Susie Mitchell of Florence and James Marketing Consultancy

​Date​Time
​22 January 2021​10am - 12noon
Book onto Reset. Restart: top content marketing tips webinar

Reset. Restart: your B2B profiling

Learn about our library subscription business databases for help researching your competitors, potential suppliers and customers if working business to business. We pay so you don’t have to! We will be looking at the following resources:

  • Fame
  • EMIS Emerging Markets
  • Kompass
  • Local Data Online
  • Grantfinder

Delivered by Business & IP Centre Northamptonshire

​Date​Time
25 January 2021​10am - 11am
Book onto Reset. Restart: your B2B profiling webinar

Reset. Restart: your customer experience

This webinar will take you on a journey – the one your customers take all the time! Customer expectations and experiences have changed dramatically throughout 2020 – so it’s important that small/medium businesses adjust their approach to deliver on those new needs.

Delivered by Lindsey Marriott Director of Specific Learning and Coaching  

​Date​Time
​26 January 2021​10am - 12noon
​23 February 2021​10am - 12noon
Book onto Reset. Restart: your customer experience webinar

Reset. Restart: focus on local digital marketing

This webinar will help you to focus your efforts on local marketing. What are the options to do this cheaply and how best to do it? We will provide an overview of Google My Business and other ways to get yourself known using local directories, plus how to use blogs, online PR and local social media advertising to focus on your niche.

Delivered by Susie Mitchell of Florence and James Marketing Consultancy

​Date​Time
​27 January 2021​10am - 12noon

Book onto Reset. Restart: focus on local digital marketing webinar

Reset. Restart: peer to peer networking

Join our panel to discuss the business opportunities in 2021 looking beyond COVID-19 and Brexit. More details to follow.

Hosted by Business and IP Centre Northamptonshire and delivered by Ruth Roan of Building Business Consultancy.

​Date​Time
​28 January 2021​11am - 1pm

Book onto Reset. Restart: peer to peer networking

Reset. Restart: peer to peer networking

Join us for a discussion where we’ll turn our lenses back through 2020 to review our challenges, changes and things we've decided to carry over for 2021. Spend some time establishing your networking goals, why you do it, what it’s for – gain some insight into others ‘specialist subjects’ and find out how you can both GIVE and GET the best out of every event.

Hosted by Business and IP Centre Northamptonshire and delivered by Lindsey Marriott of Specific Learning and Coaching.

​Date​Time
​10 February 2021​10am - 11.30am
Book onto Reset. Restart: peer to peer networking