Reset. Restart

We know this is a difficult time for small businesses and business owners. That’s why we are delivering a dedicated programme to support SMEs which can be accessed remotely, wherever you are.

Open to all business owners, especially those in the first years of trading, our Reset. Restart programme is here to help you transform, future-proof or grow your business through the COVID-19 pandemic and beyond. Join one or more of our webinars below for practical, jargon-free training and advice. Network with other entrepreneurs and receive further support from the webinar programme at the Business & IP Centre at the British Library.

Business & IP Centre Network, Reset. Restart logo - British Library

Mentoring coming soon

During the Reset. Restart programme we will be offering business mentoring through our partner Ruth Roan of Building Business. You will need to have attended at least 2 of our Business & IP Centre Northamptonshire webinars to be eligible for mentoring sessions.

Webinar Programme: 

Reset. Restart: branding for start-ups

2 November 10am - 12noon

Branding is too easy to overlook when you’re starting out in business. You find a good enough logo, you like the colours, it does the job! But does it? Branding is more than your logo, your website, your social media posts. It’s about connecting on a personal level to the right people. A consistent, intentional and powerful brand will transform your business.

Delivered by Trudie Avery of Avery Creative

Book onto Reset. Restart: branding for start-ups webinar 

Reset. Restart: your digital marketing strategy

4 November 10am - 12noon

What is a digital marketing strategy? Why is it important? We will explore the key elements of a strategy and discuss how it applies to your business. The session will help participants start to build their digital strategy foundations focusing on objectives, audience, key messages, buyer journey and metrics. We will provide a digital channel overview looking at what is the best way to reach your audience and communicate with them effectively?

Delivered by Susie Mitchell of Florence and James Marketing Consultancy

Book onto Reset. Restart your digital marketing strategy webinar

Reset. Restart: who are your customers?

5 November 10am - 11am

Learn about our library subscription business databases for help researching your business idea and market. We pay so you don’t have to! These resources will help you answer questions like, is there a market for my business idea and who will buy my product or service? We will be looking at the following resources:

  • Cobra
  • Mintel
  • IBIS World
  • Frost and Sullivan
  • Newsbank

Delivered by Business & IP Centre Northamptonshire

Book onto Reset. Restart: who are your customers webinar

Reset. Restart: re-branding for SMEs

10 November 10am - 12noon

There are several good reasons to rebrand your business, but ‘because it feels like a good idea’ isn’t one of them. There are also several ways to rebrand and not all of them include re-designing your logo. When is it good to rebrand? What is entailed in a rebrand and what is best left alone? How do you know when you have a strong brand?

Delivered by Trudie Avery of Avery Creative

Book onto Reset. Restart: re-branding for SMEs webinar

Reset. Restart: your financial resilience

11 November 10am - 12noon

Does your business have enough cash to survive? We will be demonstrating how cash flow management can help you get a grip of your finances and we will be showing you how to do a cash flow forecast to help your business survive. We will be giving you tips to help improve your cash flow and your financial resilience so you can trade out of COVID-19 pandemic.

Delivered by Kim Parry of CFW Chartered Accountants & Business Advisers

Book onto Reset. Restart: your financial resilience webinar

Reset. Restart: optimise your website and SEO

13 November 10am - 12noon

This webinar will provide an overview of why your website it so critical at this time, especially if you have pivoted to selling online plus key things you must do to ensure your website is firing on all cylinders. we will be providing top tips of how to quickly maximise your success.

Delivered by Susie Mitchell of Florence and James Marketing Consultancy

Book onto Reset. Restart optimise your website and SEO webinar

Reset. Restart: your emotional resilience

16 November 10am - 12noon

Don’t compare and despair, model and aspire instead. We will be taking a look into what emotional resilience is for you and to understand how and why it may differ from other people that you know. We will be learning tools and techniques that can be applied in your home life and work life including how to not focus on the self-talk that holds you back – create resourceful emotional states. Uplift and reset-restart your business mojo!

Delivered by Charlotte Green Director of Specific Learning and Coaching

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Reset. Restart: logo design top tips

18 November 10am - 12noon

When you’re starting out in business there’s not always the budget to go to a professional designer and get a logo, but there are a few things that you should know before you either do it yourself, or get your hairdresser’s nephew who has an Art ‘A’ level to do it for you. It’s a crucial part of your brand DNA and it should reflect many things about your company in a very succinct, easy to remember mark.

Delivered by Trudie Avery of Avery Creative

Book onto Reset. Restart: logo design top tips webinar

Reset. Restart: your social media success

20 November 10am - 12noon

In this webinar we will provide an overview of the current social media landscape and each platform, discuss social media objectives and what success looks like. It isn’t all about followers and engagement! We will showcase best practice examples across platforms of businesses that are successful and why, using little budget. We'll also provide clever hints, tips and key tactics to help you maximise success and grow quickly.

Delivered by Susie Mitchell of Florence and James Marketing Consultancy

Book onto Reset. Restart your social media success webinar

Reset. Restart: top content marketing tips

23 November 10am - 12noon

This webinar will provide a detailed focus on content marketing and maximising the use of it. What content should you be using / posting? How do algorithms react to certain content and how to repurpose content and make it work harder for you? We'll also be looking at where you can create content cheaply and professionally as well as content apps for specific channels.

Delivered by Susie Mitchell of Florence and James Marketing Consultancy

Book onto Reset. Restart top content marketing tips webinar

Reset. Restart: your B2B profiling

24 November 10am - 11am

Learn about our library subscription business databases for help researching your competitors, potential suppliers and customers if working business to business. We pay so you don’t have to! We will be looking at the following resources:

  • Fame
  • EMIS Emerging Markets
  • Kompass
  • Local Data Online
  • Grantfinder

Delivered by Business & IP Centre Northamptonshire

Book onto Reset. Restart: your B2B profiling webinar

Reset. Restart: your customer experience

25 November 10am - 12noon

This webinar will take you on a journey – the one your customers take all the time! Customer expectations and experiences have changed dramatically throughout 2020 – so it’s important that small/medium businesses adjust their approach to deliver on those new needs.

Delivered by Lindsey Marriott Director of Specific Learning and Coaching  

Book onto Reset. Restart: your customer experience webinar

Reset. Restart: focus on local digital marketing

26 November 10am - 12noon

This webinar will help you to focus your efforts on local marketing. What are the options to do this cheaply and how best to do it? We will provide an overview of Google My Business and other ways to get yourself known using local directories, plus how to use blogs, online PR and local social media advertising to focus on your niche.

Delivered by Susie Mitchell of Florence and James Marketing Consultancy

Book onto Reset. Restart focus on local digital marketing webinar