Northamptonshire County Council


Course Details 

Course Details

Marketing A Business On A Shoe String
Marketing A Business On A Shoe String
06 December 2017 - 10 January 2018
Day of Week:
19:00 - 21:00
Everet McKie
Full Fee:

Full Fee

If you are not in receipt of benefits or have already received a remitted fee in the same term then you will have to pay the full fee.

Remitted Fee:

Remitted Fee

You are entitled to a reduction in your course fee if you receive any of the following benefits:

  • Jobseekers Allowance (contribution and income based)
  • Employment Support Allowance (ESA)
  • Working Tax Credit
  • Income Support
  • Council Tax/Housing Benefit
  • Guaranteed Pension Credit
  • Incapacity Benefit (including severe disability allowance)
  • Disability Living Allowance (DLA)

To claim a remitted fee you must provide evidence that you are in receipt of the benefit. This is limited to one course per term. Subsequent enrolments within one term will need to be paid at full fee.

Caroline Chisholm School
Wooldale Road
Wootton Fields
Additional Directions:
Aim of Course:
To provide an awareness of Marketing and the cost factors associated with marketing. To furnish students with information allowing them to help negate cost and to provide them with cost effective marketing solutions.
Learning Outcomes:
(By the end of the course you should be able to)
a) Source, construct and compile cost free Marketing mailing lists
b) Identify the differences between good and bad advertising
c) Explain how to acquire Free Editorial and PR
d) Select and take advantage of, effective free or cheap web and print Marketing methods
How will the course be taught?:
By Example-Strategy and solutions to cost implications will be explored. Information hand-outs distributed. Access to web
Do I need any prior knowledge or qualifications?:
What do I need to bring?:
Writing material
Is there a materials list?:
What course can I do next?:
Where can I get Information, Advice and Guidance (IAG)?:
Health and Safety (H&S)?:
Your tutor will give you information about H&S as part of your course induction.
Further Information:

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